Ad & Traffic Quality

From Section 5.1 of the  OpenRTB 2.5 Spec IAB1 - Arts & Entertainment Value        Category Name Examples (where applicable) IAB1-1 Books & Literature IAB1-2 Celebrity Fan/Gossip IAB1-3 ...

From Section 5.3 in OpenRTB 2.5 Spec Value Description 1 Audio Ad (Auto-Play) 2 Audio Ad (User Initiated) 3 Expandable (Automatic) 4 Expandable (User Initiated-Click) 5 Expandable (User Initiated-Rollover) 6 In-Banne...

At Sortable, ad quality is very important to us because it's important to you. We've gathered the following questions to make it easier for you to get control over the ad content displayed on your site. This article only applies ad quality i...

If you see a content- or technology-related issue, contact your account manager or send us an email at success@sortable.com with as much of the following information as possible: Description of the issue, including frequency Screenshot of th...

What is the white clouds ad that is serving on my site? The ad featuring a blue sky and white clouds that you see serving on your site is not an ad creative. This is the default passback image that appears when DoubleVerify, an ad verification tech...

What is insecure or mixed content? Insecure content is any content request loaded in a browser over the insecure HTTP protocol. If your webpage is secure (loaded over HTTPS), but contains scripts, styles, images, or other linked content that are in...

Invalid traffic (IVT) refers to traffic that artificially inflates your impressions or clicks through malicious or accidental means. Sources of IVT can include bot traffic, incentivized clicks, accidental clicks, or click farms. Increasingly, demand...

What is Invalid Traffic (IVT)?  According to Google, Invalid Traffic (IVT) is any activity (clicks and impressions) that doesn't come from a real user with genuine interest. Examples of IVT include automated tools, robots, or other softw...