Ad Quality

IAB Categories

01/24/2019Liz Zwiers
From Section 5.1 of the  OpenRTB 2.5 Spec IAB1 - Arts & Entertainment Value        Category Name Examples (where applicable) IAB1-1 Books & Literature IAB1-2 Celebrity Fan/Gossip IAB1-3 ...

IAB Creative Attributes

01/24/2019Liz Zwiers
From Section 5.3 in OpenRTB 2.5 Spec Value Description 1 Audio Ad (Auto-Play) 2 Audio Ad (User Initiated) 3 Expandable (Automatic) 4 Expandable (User Initiated-Click) 5 Expandable (User Initiated-Rollover) 6 In-Banne...

Ad Quality for Header Bidding

01/22/2019Liz Zwiers
At Sortable, ad quality is very important to us because it's important to you. We've gathered the following questions to make it easier for you to get control over the ad content displayed on your site. This article only applies ad quality i...

Can Sortable block the ads with the white clouds? – FAQ

12/19/2019PubOps Team
What is the white clouds ad that is serving on my site? The ad featuring a blue sky and white clouds that you see serving on your site is not an ad creative. This is the default passback image that appears when DoubleVerify, an ad verification tech...

Insecure or mixed content and ads – FAQ

11/15/2019Demand Team
What is insecure or mixed content? Insecure content is any content request loaded in a browser over the insecure HTTP protocol. If your webpage is secure (loaded over HTTPS), but contains scripts, styles, images, or other linked content that are in...

What should you do when you see an ad quality issue?

12/19/2019PubOps Team
If you see a content- or technology-related issue, contact your account manager or send us an email at with as much of the following information as possible: Description of the issue, including frequency Screenshot of th...

Introducing the Ad Quality Report

01/29/2020Liz Zwiers