From Section 5.3 in OpenRTB 2.5 Spec
Value | Description |
---|---|
1 | Audio Ad (Auto-Play) |
2 | Audio Ad (User Initiated) |
3 | Expandable (Automatic) |
4 | Expandable (User Initiated-Click) |
5 | Expandable (User Initiated-Rollover) |
6 | In-Banner Video Ad (Auto-Play) |
7 | In-Banner Video Ad (User Initiated) |
8 | Pop (e.g., Over, Under, or Upon Exit) |
9 | Provocative or Suggestive Imagery |
10 | Shaky, Flashing, Flickering, Extreme Animation, Smileys |
11 | Surveys |
12 | Text Only |
13 | User Interactive (e.g., Embedded Games) |
14 | Windows Dialog or Alert Style |
15 | Has Audio On/Off Button |
16 | Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video) |
17 | Adobe Flash |