IAB Creative Attributes

From Section 5.3 in OpenRTB 2.5 Spec

ValueDescription
1Audio Ad (Auto-Play)
2Audio Ad (User Initiated)
3Expandable (Automatic)
4Expandable (User Initiated-Click)
5Expandable (User Initiated-Rollover)
6In-Banner Video Ad (Auto-Play)
7In-Banner Video Ad (User Initiated)
8Pop (e.g., Over, Under, or Upon Exit)
9Provocative or Suggestive Imagery
10Shaky, Flashing, Flickering, Extreme Animation, Smileys
11Surveys
12Text Only
13User Interactive (e.g., Embedded Games)
14Windows Dialog or Alert Style
15Has Audio On/Off Button
16Ad Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video)
17Adobe Flash