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GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...
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We have some juicy updates for the month of June. We have: Google MCM migration for publishers using Sortable Ad Server In-Stream Video Support now in Beta Google MCM Migration for publishers using Sortable Ad Server Google will soon beg...
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We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report Enabling PubCommon ID Supporting Prebid User IDs with Sortable S2S New Core Web Vitals report Last year, Google announced that page experien...
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Created on: 04/15/2021
in ANALYZable Core Web Vitals To create a Core Web Vitals (CWV) report: Navigate to https://analytics.sortable.com/ and under Reports (in the left navigation menu), select Create New Report . Click to select the Core Web Vitals widget. Along with the date range and an...
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Created on: 04/09/2021
in ANALYZable Core Web Vitals The First Contentful Paint (FCP) metric measures the amount of time between the moment the user accesses the website and the moment they see something appear in their browser. It’s one of the crucial elements of website performance and is also...
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Created on: 04/09/2021
in ANALYZable Core Web Vitals What is CLS? Cumulative layout shift (CLS) is a measure of a website's instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the pa...
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Created on: 04/09/2021
in ANALYZable Core Web Vitals Largest Contentful Paint (LCP) is one of Google's Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to Web.dev . How is LCP measured? L...
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Created on: 04/09/2021
in ANALYZable Core Web Vitals First Delay Input (FID) is one of Google's Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev . It helps quantify a user’s perception of a responsive or unresponsive page...
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We have some amazing updates for the month of April. We have: Prebid User ID module support Support for more Prebid bidder adapters Server-to-Server Outstream Demand Prebid User ID module support We now support configuration of the Preb...
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Created on: 04/07/2021
in Onboarding Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Sortable’s GAM. At Sortable, we referred to this as our Sortable Ad Server, or our Hosted solution. This was made possible ...