New Articles

  1. CCPA – Recommended steps for publishers New

    As the California Consumer Privacy Act (CCPA) comes into effect on January 1, 2020, the following are a few steps you can do to prepare your Digital Property (your site): Review the IAB’s CCPA framework and sign the Limited Service Provide...
  2. Sortable CCPA Update – December 19, 2019 New

    Although the California Attorney General’s enforcement of the California Consumer Privacy Act (CCPA) doesn’t start until July 1, 2020 (with guidance from the Attorney General’s office still being finalized), the legislation takes e...
  3. What is robots.txt?

    What is robots.txt? The Robots Exclusion Standard (robots.txt) is a protocol used by websites to control web crawlers or robots access to their domain. It is essentially a whitelist/blacklist that allows publishers to identify known web crawlers ...
  4. FAQ – Can Sortable block the ads with the white clouds?

    What is the white clouds ad that is serving on my site? The ad featuring a blue sky and white clouds that you see serving on your site is not an ad creative. This is the default passback image that appears when DoubleVerify, an ad verification tech...
  5. Tracking performance of refreshed inventory

    With the launch of Sortable managed refresh, it is important to be able to track performance of refreshed inventory. This article highlights two new dimensions in the analytics platform that allow you to view this information.  Log into h...
  6. Impact of lazy loading on performance

    Lazy loading ads is a technique that lets you serve your users ads in the moment just before they are set to view them. As your user scrolls down your webpage and approaches the ad slot, an auction is triggered in the header and serves the winning a...
  7. What should you do when you see an ad quality issue?

    If you see a content- or technology-related issue, contact your account manager or send us an email at success@sortable.com with as much of the following information as possible: Description of the issue, including frequency Screenshot of th...
  8. Benefits of using a CMP

    In May 2018, the GDPR pushed the digital advertising industry to comply with stricter regulations around handling personal data and privacy for European Economic Area (EEA) citizens. All companies offering goods or services to EEA buyers, or peopl...
  9. Does Sortable have a Referral Program?

    Sortable Referral Program
  10. Invalid Traffic

    What is Invalid Traffic (IVT)?  According to Google, Invalid Traffic (IVT) is any activity (clicks and impressions) that doesn't come from a real user with genuine interest. Examples of IVT include automated tools, robots, or other softw...