Sortable has several options for blocklists when onboarding a new site: Standard, Sensitive, or no blocklist.
- Standard typically includes items that are age-specific, like alcohol or dating.
- Sensitive includes all the blocks from our Standard blocklists plus additional blocks that users can be more sensitive to seeing, like religion or politics.
- No blocklist means that no category or URL blocks are applied, only our network-wide blocks.
Unfortunately, our blocklists cannot be customized, you need to select one of the three options. Click the links below to see what is included in the Standard and Sensitive Categories.
Additional Category Information
Sometimes there are several items that fall into a category, or sensitive ads appear in a category that may not seem to match. Here is a list of sensitive items that are included in specific categories that may help you decide which blocklist to choose.
|Value||Category Name||Included in this category|
|IAB7-5||Alternative Medicine||Cannabis ads.|
|IAB9-7||Card Games||Gambling ads.|
|IAB9-9||Cigars||All tobacco products fall under this category.|
|IAB9-30||Video & Computer Games||Fantasy role-playing ads may fall under this category.|
|IAB11-5||Commentary||This is the subcategory within Law, Government, and Politics that indicates political commentary.|
|IAB13-2||Credit/Debt & Loans||Where partners have more granular categories, only high-risk loans such as Payday Loans are blocked. Banks and credit cards are still allowed to serve where possible.|
|IAB17-14||Game & Fish||Firearms ads may fall under this category.|
|IAB17-18||Hunting/Shooting||Firearms ads may fall under this category.|
|IAB19-30||Shareware/Freeware||This category may include "free" downloads and browser extensions.|
|IAB25||Non-Standard Content||This category is blocked across our network and includes content such as Pornography, Violence, and Profanity.|
|IAB26||Illegal Content||This category is blocked across our network and includes content such as Malware and Copyright infringement.|