Popular Articles

  1. Privacy Policy

    This privacy policy is meant to help publishers and web site visitors understand what data Sortable collects, why we collect it and what we do with it. Data we collect We collect the following data in or der to serve ads to visitors and report on...
  2. Hosted ads.txt

    Hosted ads.txt is a cost-free way for you to control and manage your own ads.txt file while we host it for you in Sortable's ANALYZable. You add your custom ads.txt lines to the Ads.txt page and when our ads.txt page is updated, your ads.txt page is automatically updated too.
  3. Creating an ads.txt redirect for hosted ads.txt

    Create an ads.txt redirect for hosted ads.txt with providers: WordPress, Apache, and Nginx.
  4. GDPR

    With IAB's recent changes to the consent framework for GDPR , Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP . This and other articles will be updated in coming weeks to reflect these changes. This p...
  5. Google's interstitial ads

    What is an interstitial ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link o...
  6. IAB Vendor IDs

    This is a list of all vendors that Sortable currently works with. If you are using a custom CMP, you need to add a subset of these IDs, corresponding with the partners you have enabled on your site. The complete, up-to-date vendor list is published...
  7. Confirmed Clicks

    What is the Confirmed Click functionality?  Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
  8. Creating an AdSense backfill campaign

    This article contains information on how to create display ad units in your Google AdSense dashboard and how to build a backfill campaign in Sortable's platform. Creating ad units in AdSense To create a display ad unit, follow the instructio...
  9. Programmatic direct: PMPs, preferred deals, and guaranteed deals

    Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
  10. What is viewable managed refresh?

    Also referred to as ad refresh, managed refresh is a tool that publishers can use to gain additional viewable impressions — increasing impression volume, viewability, and potentially, revenue. Essentially, ads refresh after a user has spent a ...