Last Updated: 09/09/2020 in Sortable Policies
Last Updated: 09/30/2020 in Sortable Analytics
Hosted ads.txt is a cost-free way for you to control and manage your own ads.txt file while we host it for you in Sortable Analytics. You add your custom ads.txt lines to the Ads.txt page and when our ads.txt page is updated, your ads.txt page is au...
Last Updated: 10/28/2020 in Sortable Analytics
Create an ads.txt redirect for hosted ads.txt with providers: WordPress, Apache, and Nginx.
Last Updated: 05/27/2020 in Privacy Regulations & CMPs
With IAB's recent changes to the consent framework for GDPR , Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP . This and other articles will be updated in coming weeks to reflect these changes. This p...
Last Updated: 10/01/2019
This is a list of all vendors that Sortable currently works with. If you are using a custom CMP, you need to add a subset of these IDs, corresponding with the partners you have enabled on your site. The complete, up-to-date vendor list is published...
Last Updated: 01/09/2020
What is the Confirmed Click functionality? Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
Last Updated: 02/10/2021 in Managed Refresh
Managed refresh is a tool that publishers can use to gain additional viewable impressions — increasing impression volume, viewability, and potentially, revenue. Essentially, ads refresh after a user has spent a pre-determined amount of time vi...
Last Updated: 06/18/2020
Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
Last Updated: 01/06/2021
This article contains information on how to create display ad units in your AdSense dashboard and how to build a backfill campaign in Sortable's platform. Creating ad units in AdSense To create a display ad unit, follow the instructions in t...
Last Updated: 01/19/2021
What is an interstitial ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link o...