Product Release Notes – April 7, 2020

We have some exciting updates for the month of April.

  • Prebid native ad support for Sortable Hosted and Sortable Managed Services
  • New Prebid bidder adapter support
  • Completed testing for new CMP solution for CCPA and GDPR
  • Top 100 URL and UTM parameters available together in our Ad Revenue report
  • More stringent measures to protect our publishers

You can reach us at product@sortable.com. We’d love to hear from you!

Your Sortable Product team

Prebid native ads for Sortable Hosted and Sortable Managed Services

With the addition of support for Prebid native ads, Sortable Hosted and Sortable Managed Services customers can benefit from unique advertiser demand for native ad formats through header bidding. Native ads provide a more seamless user experience for visitors to your site, often resembling the look, feel, and function of your website's content. Incorporating both native and banner formats can increase competition and add incremental revenue.

For publishers using Sortable’s Google Ad Manager account (our Sortable Hosted and Sortable Managed Services customers), no action is required at this time. Sortable will opt in eligible ad slots to send requests for Prebid native ads. Publishers with their own Google Ad Manager account (Sortable Select customers) can expect an update on how to opt in to Prebid native in the near future—stay tuned for updates!

New Prebid bidder adapter support 

Sortable has added support for the Vidazoo Prebid adapter. If you have an account with Vidazoo and would like to include their bidder for additional competition on your advertising inventory, contact success@sortable.com.


Testing complete for new CMP solution for CCPA and GDPR

We’re excited to announce that our testing is complete for our new hosted Consent Management Platform (CMP). Our new CMP solution can help you manage compliance with ongoing updates to privacy regulations and standards such as CCPA and GDPR.

We’ll be following up with more details very soon, including information regarding the transition to the new IAB consent framework for GDPR (TCF 2.0), which will be rolling out across the industry in the coming weeks. 

If you are not already protecting your site(s) and business with Sortable’s hosted CMP solution, and would like to learn more, contact success@sortable.com.

Top 100 URL and UTM parameters available to use together in Ad Revenue report

You can now use UTM parameter dimensions alongside the Top 100 URL dimension in our Ad Revenue report.

More stringent measures to protect our publishers

In light of the current climate, Sortable has implemented more stringent measures to protect you, our publishers. As a result, we will be pausing traffic to Sortable's GumGum seat. This update only impacts publishers running on Sortable's GumGum account.