Product Release Notes – April 8, 2021

We have some amazing updates for the month of April. We have: 

  • Prebid User ID module support
  • Support for more Prebid bidder adapters
  • Server-to-Server Outstream Demand

Prebid User ID module support

We now support configuration of the Prebid User ID module to enhance buyer recognition of visitors to your site, while respecting user privacy preferences. Initial support includes the following vendors/solutions:

  • Shared ID
  • PubCommon ID
  • IdentityLink (Liveramp)
  • Unified ID
  • LiveIntent ID

Over the next few weeks, we will be testing and enabling the Shared ID and PubCommon ID solutions. If you would like to find out more about integrating other solutions that can securely associate your user data (such as an email login) with a pseudonymous identifier to share with bidders, or would like to request support for an additional identity solution, please contact

For more information on the Prebid User ID module, please visit our knowledge base.

Support for more Prebid bidder adapters

We now support the Prebid bidder adapters for Adyoulike and Rich Audience. If you have an account with one of these bidders, and would like to enable them for additional competition on your advertising inventory, please contact

Server-to-Server Outstream Demand

In addition to our existing demand from our partners in Prebid, we have added Server-Side Demand Partners to the Outstream Video format. Ad Units that have Outstream Video enabled are now able to access demand from partners such as Centro, Conversant, Nexstar, Pubmatic, Pulsepoint, Rubicon, SpotX, and Unruly.

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