Product Release Notes – July 10, 2020

We have some exciting updates for the month of July. We have:

  • Launched our Sponsored Video ad format
  • Support for Prebid Outstream Video ads
  • Completed migration of all sites to Sortable’s hosted Quantcast CMP
  • Upcoming changes to session tracking under TCF 2.0
  • Introduced support for Brightcom’s Prebid adapter
  • Added Ad Format reporting for Sortable Analytics

To reference our past release notes, visit Sortable’s knowledge base at https://help.sortable.com/help/product-release-notes.

You can also reach us at product@sortable.com. We’d love to hear from you!

Your Sortable Product team

Launched our Sponsored Video ad format

We’re excited to launch the first product in our Sortable Video portfolio — our Sponsored Video ad format — which offers an Outstream Video experience while accessing Instream Video demand. This format can be enabled on any existing ad unit with little to no additional work. In fact, we’ve enabled it for over 100 sites already! Our team will choose a suitable placement and will personally curate the video content to ensure that it matches the context of your site. To view the experience or enable the format, please contact success@sortable.com

Support for Prebid Outstream Video ads

Highly-viewable, in-content ad slots on your site can now be made eligible for outstream video ads via Prebid, even if you don’t have video content on your site. Support for Prebid Outstream Video bidders initially includes Unruly, with more bidder support to be added over the coming weeks.

If you have your own account with Unruly or other bidders with support for Prebid Outstream Video ads, and would like to add their demand for additional competition on eligible banner ad slots, please contact success@sortable.com.

Migration to Sortable’s hosted Quantcast CMP complete

Sites using Sortable’s hosted CMP have been migrated to Sortable’s hosted Quantcast CMP, including support for CCPA.

As a reminder, you can customize the location of the CMP persistent links to provide your site’s visitors with an optimal user experience. Further details and instructions can be found in our knowledge base here. For more information on Sortable’s hosted Quantcast CMP, including required privacy policy updates for CCPA and GDPR, please visit our knowledge base.

All sites using Sortable’s hosted Quantcast CMP will be updated to a version of Quantcast’s CMP with support for TCF 2.0, prior to the IAB’s August 15, 2020 deadline for adoption.

If you would like to learn more about protecting your site(s) and business with Sortable’s hosted Quantcast CMP, contact success@sortable.com.

Upcoming changes to session tracking under TCF 2.0

As a result of new tracking restrictions under the IAB’s Transparency and Consent Framework v2.0 for GDPR, the accuracy of session-related values in Sortable Analytics may be impacted when users do not grant consent. A new “jurisdiction” dimension will be available in the Ad Revenue report prior to the launch of TCF 2.0 support, to allow for easier filtering of all GDPR traffic to your site(s).

Introduced support for Brightcom

Sortable has added support for the Brightcom Prebid adapter. If you have an account with Brightcom and would like to include their bidder for additional competition on your advertising inventory, contact success@sortable.com.

Added Ad Format reporting for Sortable Analytics

To support Sortable’s increasing portfolio of ad formats, we’ve upgraded our reporting to include the Ad Format dimension. You can now gauge the performance of each enabled ad format (for example, Sponsored Video) and directly compare them against each other. The new dimension is available in the Ad Revenue Report. For more information on how to run a report for Sponsored Video, see this article.