We have some exciting updates for the month of July. We have:
- Launched our Sponsored Video ad format
- Support for Prebid Outstream Video ads
- Completed migration of all sites to Sortable’s hosted Quantcast CMP
- Upcoming changes to session tracking under TCF 2.0
- Introduced support for Brightcom’s Prebid adapter
- Added Ad Format reporting for Sortable Analytics
To reference our past release notes, visit Sortable’s knowledge base at https://help.sortable.com/help/product-release-notes.
You can also reach us at firstname.lastname@example.org. We’d love to hear from you!
Your Sortable Product team
Launched our Sponsored Video ad format
We’re excited to launch the first product in our Sortable Video portfolio — our Sponsored Video ad format — which offers an Outstream Video experience while accessing Instream Video demand. This format can be enabled on any existing ad unit with little to no additional work. In fact, we’ve enabled it for over 100 sites already! Our team will choose a suitable placement and will personally curate the video content to ensure that it matches the context of your site. To view the experience or enable the format, please contact email@example.com.
Support for Prebid Outstream Video ads
Highly-viewable, in-content ad slots on your site can now be made eligible for outstream video ads via Prebid, even if you don’t have video content on your site. Support for Prebid Outstream Video bidders initially includes Unruly, with more bidder support to be added over the coming weeks.
If you have your own account with Unruly or other bidders with support for Prebid Outstream Video ads, and would like to add their demand for additional competition on eligible banner ad slots, please contact firstname.lastname@example.org.
Migration to Sortable’s hosted Quantcast CMP complete
Sites using Sortable’s hosted CMP have been migrated to Sortable’s hosted Quantcast CMP, including support for CCPA.
All sites using Sortable’s hosted Quantcast CMP will be updated to a version of Quantcast’s CMP with support for TCF 2.0, prior to the IAB’s August 15, 2020 deadline for adoption.
If you would like to learn more about protecting your site(s) and business with Sortable’s hosted Quantcast CMP, contact email@example.com.
Upcoming changes to session tracking under TCF 2.0
As a result of new tracking restrictions under the IAB’s Transparency and Consent Framework v2.0 for GDPR, the accuracy of session-related values in Sortable Analytics may be impacted when users do not grant consent. A new “jurisdiction” dimension will be available in the Ad Revenue report prior to the launch of TCF 2.0 support, to allow for easier filtering of all GDPR traffic to your site(s).
Introduced support for Brightcom
Sortable has added support for the Brightcom Prebid adapter. If you have an account with Brightcom and would like to include their bidder for additional competition on your advertising inventory, contact firstname.lastname@example.org.
Added Ad Format reporting for Sortable Analytics
To support Sortable’s increasing portfolio of ad formats, we’ve upgraded our reporting to include the Ad Format dimension. You can now gauge the performance of each enabled ad format (for example, Sponsored Video) and directly compare them against each other. The new dimension is available in the Ad Revenue Report. For more information on how to run a report for Sponsored Video, see this article.