Product Release Notes – May 6, 2021

We have some marvelous updates for the month of May! We are:

  • Launching our new Core Web Vitals report
  • Enabling PubCommon ID
  • Supporting Prebid User IDs with Sortable S2S

New Core Web Vitals report

Last year, Google announced that page experience signals (core web vitals) would be included in Google Search Rankings starting June 2021. In response, we’ve created a Core Web Vitals (CWV) report that integrates CWV metrics with ad revenue data. This enables you to easily evaluate the impact of changes to your site and optimize for both SEO and ad revenue. 

For more details on how to use the report, visit: https://help.sortable.com/help/cwv-using-the-core-web-vitals-report 

PubCommonID enabled

Last month, Sortable added support for the Prebid User ID module. Over the last couple of weeks, we have enabled and ramped up support for the open source PubCommonID solution across our network. PubCommonID allows bidders to target spend on first-party cookies set by the module, helping to increase revenue for returning visitors to your site especially where third-party cookies are not available.

If you would like to find out more about integrating other solutions that can securely associate your user data (such as an email login) with a pseudonymous identifier to share with bidders, or would like to request support for an additional identity solution, please contact success@sortable.com.

For more information on the Prebid User ID module, please visit our knowledge base.

Sortable S2S support for Prebid User IDs

User identifiers generated via the Prebid User ID module are now included in requests to bidders integrated with Sortable server-to-server (S2S) demand. This helps you continue to maximize revenue with the upcoming deprecation of third-party cookies in Chrome, as buyers accessing inventory via Sortable’s platform ramp up spend-targeting alternative ID solutions.