Report terms

Date Range

Select a timezone for your report; all of the following selections are based on the selected timezone. This field defaults to the timezone selected when you created your dashboard. Timezones are listed by region and time relative to UTC.

Term

Description

YesterdayPrevious calendar day
Today So FarCurrent day
This WeekCurrent calendar week so far, starting from Sunday
This MonthCurrent calendar month so far
Last MonthPrevious calendar month
Last 24 HoursFrom 24 hours before the current time, up to the most recent available data
Last 7 DaysPrevious 7 days, not including the current date
Last 30 DaysPrevious 30 days, not including the current date
CustomizeCreates one or two drop-down menus for you to pick the start and end date. You can't pick a start or end date after the current date. The end date cannot be before the start date. The current date is circled.

Filters

Create a filter to affect the data pulled. The filter is applied even if the filtered dimension is not selected. Selected filters can be removed by clicking on the trash can associated with each filter.

Term

Description

EqualsProvides items with the exact text entered for the chosen dimension
Not EqualsProvides all items except those with the exact text entered for the chosen dimension
ContainsProvides items that have the entered text anywhere for the chosen dimension
Not ContainProvides items that do not have the entered text anywhere for the chosen dimension

Dimensions

TermDescriptionReport Builder

SSC*

PA*PR*


AR*HB*


AccountName of the customer in Sortable's database




Ad Unit (Name)Name of the ad unit in the Sortable platform




Buyer RelationshipIndicates whether the impression is filled by a buyer that is managed by Sortable or the publisher




Campaign TypeIdentifies whether campaigns in self-serve are direct or house
All impressions that are not through self-serve are labelled as "Unknown."





Connection TypeIdentifies the type of connection for the impressions
Possible entries include:
  • HB – Header bidders
  • S2S – Sortable server-to-server
  • DFP/AdX – Google AdX
  • Unfilled – Unfilled requests
  • DFP – Direct and house campaigns
Please note that only header bidders run through Sortable's platform are listed as HB. Externally-run header bidders display as DFP Connection Type.





CountryCountry of the data
If the data is downloaded from a report with over 20,000 rows, these display as country codes.




CPM Bucket ($0.10 increments)Bid distributions tracked in 10 cent increments.





CPM Bucket ($0.25 increments)
Bid distributions tracked in 25 cent increments.





Day

The date of the data, based on the selected timezone.






Deal IDThe ID of the deal, in case the creative comes from specific deal.




Delivered SizeThe rendered size of the creative or the size of the ad that was displayed.




Device TypeThe device type associated with the data. Device types are:
  • Desktop
  • Smartphone
  • Tablet
  • Unknown (device type could not be detected)
If data is downloaded from a report with over 20,000 rows, these display as D, S, T, and U, for desktop, smartphone, tablet, and unknown respectively.





DFP NetworkNumber of the DFP network associated with the data




DFP Order NameName of the DFP order associated with the data
This is useful for establishing the value of direct deals.





FormatThe format of the ad. For example, banner or video.




HourHour of the data, based on the selected timezone




MonthMonth of the data, based on the selected timezone




OSThe Operating System of the user. For example, Windows, Mac, iOS, or Linux.




Page SegmentTracks segment key-value pairs set on the page




Page-Level TargetingReport by a DFP-Key that is targeted on the page level
On the report setup screen, only enter the key for the key-value pair. In the report, the value of that key is reported, or "No Matching Key-Value" for all entries where the key is not found.





PartnerWinner of the impression
Header bidders are labelled by name. AdX and EBDA are contained in "Google Dynamic Allocation". Everything else, including direct deals, are in a partner named "DFP" followed by the DFP number. For a breakdown of the items inside of that entry, select the DFP Order Name dimension alongside Partner.





ReferrerThis dimension reveals how users reached the website (URL of previous request that linked to the new URL ). It is reported by site (for example, Google, Facebook, Instagram, etc).




Referrer TypeReferral types include direct (referrer or source is empty), email (traffic labeled with "email" anywhere in the referrer string), site (traffic referred by the site itself), internal, AMP, and search (traffic labeled by top search engines).




RefreshWhether or not a given impression was a refreshed impression
"True" indicates the impression was refreshed.





Refresh DepthNumber of impressions based on the number of times they were refreshed
Refresh Depth 0 is the initial page load, and the depth is incremented by 1 every time the ad slot is refreshed.





Requested SizeSizes contained in the ad request
If an ad unit has multiple sizes, those sizes are in a single line.





SegmentValue used for Sortable optimization tests




SiteDomain that the impression served on




SizeDimensions (size) of the ad that served




Slot-Level TargetingReport by a DFP-Key that is targeted on the ad-slot level
On the report setup screen, only enter the key for the key-value pair. In the report, the value of that key is reported, or "No Matching Key-Value" for all entries where the key is not found.





UTM CampaignUTM metric for tracking campaign




UTM ContentUTM metric for tracking content




UTM MediumUTM metric for tracking medium




UTM SourceUTM metric for tracking source




UTM TermUTM metric for tracking term




AR* – Ad Revenue Report

HB* – Header Bidding Report

SSC* – Server Side Container or Sortable for Prebid

PA* – Prebid Analytics

PR* – Performance Report

Metrics

Metrics are the measurable elements based on the selected dimensions.

TermDescriptionReport Builder

SSC*

PA*PR*


AR*HB*


Avg time to respond (ms)The average time a Partner took to respond to the bid requests.




BidsNumber of bids the partner made




Fill RatePercentage of ad requests that received an impression






Gross CPMCPM based on total revenue before Sortable's costs






Gross RevenueTotal revenue earned before Sortable costs have been removed




Impression RateHow often a partner wins an impression when they get an ad request






ImpressionsAds that are successfully retrieved and displayed on the page




Impressions per Page ViewNumber of impressions per page view






Net CPMCPM based on revenue after Sortable's costs






Net RevenueTotal revenue earned for the account after Sortable's costs have been removed




Lost Opportunity RevenueThis amount tracks the total amount for every instance when a bidder has the highest price bid, but does not serve an impression. 




Offered (Gross) CPMCPM based on Offered Gross Revenue
This is the CPM the partner would have had if they won 100% of the bids they made.






Offered Gross RevenueTotal revenue the partner offered in bids
This is the revenue that would have been acquired from this partner if they had won 100% of the bids made.





Page ViewsNumber of pageviews associated with the data
A new page view occurs when a user navigates, or the newpage function is called.





Page Views per SessionAverage number of page views per session






Page RPMAverage value of 1000 page views






Participation (Rate)How often the partner bids when they receive a request






RequestsNumber of requests




RevenueThe amount of money the partner says they're going to pay.




SessionsNumber of sessions associated with the data
A session is a period of site usage. A session ends either when the page has not been interacted with for 30 continuous minutes, or at midnight UTC.





Session RPMAverage value of 1000 sessions






Timeout RateHow often the partner times out






TimeoutsNumber of times the partner timed out
A time out is when a partner does not return a bid to an ad request within the timeout period.





ViewabilityPercentage of impressions that were viewed






Viewed ImpressionsNumber of impressions that were viewed by the measurement DFP uses (IAB standard)
Viewed impressions are impressions that had at least 50% of their pixels visible in the browser for at least one continuous second. For ads greater than 242,000 pixels, only 30% of the pixels need to be visible in the browser for one continuous second.

https://support.google.com/dfp_premium/answer/4524488?hl=en 






Win RateHow often a partner wins when they bid






Won BidsNumber of bids the partner won
This is the equivalent of impressions in other reports.





AR* – Ad Revenue Report

HB* – Header Bidding Report

SSC* – Server Side Container or Sortable for Prebid

PA* – Prebid Analytics

PR* – Performance Report