Updated Articles

  1. Onboarding Timeline – Sortable Select

    The typical duration for a Sortable Select Onboarding is 2–4 weeks. This is dependent on the turnaround from your team for Ad Manager Access, approvals, demand partners, and test pages. Week 1:  Sortable Team Preparation Once we have ...
  2. Sortable Enterprise – Integration Example

  3. Product Release Notes – January 7, 2021

    It’s a brand new year and we can’t wait to tell you what we’ve been up to! Our updates for January include: Web Interstitials available for Sortable Hosted New bidder adapter support Improvements to Managed Refresh Table view ...
  4. Creating an AdSense backfill campaign

    This article contains information on how to create display ad units in your AdSense dashboard and how to build a backfill campaign in Sortable's platform. Creating ad units in AdSense To create a display ad unit, follow the instructions in t...
  5. Google's interstitial ads for Sortable Hosted

    What is an interstitial ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link o...
  6. Ramping up with Sortable

    What to expect during the first few weeks after launching with Sortable.
  7. Benefits of Using Anchor Units

    Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. Our team is continuously strategizing with our publishers to ensure they are getting th...
  8. Lazy loading

    Lazy loading is one more way for publishers to optimize their websites. Rather than immediately loading all ads on a page when it's opened, a publisher can build triggers into the code that prevent ads from loading until a certain condition is met (for example, when a user scrolls to a specific part of the page).
  9. Why do I need ads.txt?

    Ads.txt is meant to give buyers (DSPs and advertisers) a way to verify that the impression they are buying from an SSP is legitimately on your site, and not a fraudulent actor pretending to be your site. By authorizing a seller in your ads.txt, yo...
  10. GDPR – Finding your Sortable advertising ID

    In or der to provide details on any personal data we've collected and processed, we need your Sortable advertising ID (the value of the d7s_uid cookie from your browser). An IP address is not enough to uniquely identify an individual.  ...