Updated Articles

  1. Hosted Ads.txt

    Hosted ads.txt is a way for you to control and manage your own ads.txt file while we host it for you in Sortable Analytics. You add your custom ads.txt lines to the Ads.txt Custom Lines page and when our ads.txt page is updated, your ads.txt page is...
  2. Sortable-Hosted CMP – FAQ

    Here are the most frequently asked questions about Sortable-Hosted Consent Management Platform (CMP). Where does it run? The CMP only asks for consent from users located in the EEA . At this time, it is not possible to change the set of users bei...
  3. Ad Quality for Header Bidding

    At Sortable, ad quality is very important to us because it's important to you. We've gathered the following questions to make it easier for you to get control over the ad content displayed on your site. This article only applies ad quality i...
  4. Sortable-Hosted CMP

    Sortable hosts a version of AppNexus' open-sourced Consent Management Platform (CMP). When a user in the European Economic Area (EEA) visits your site, they will be prompted to consent to third parties collecting and processing data:  ...
  5. Prebid Adapter – Integration Guide

    This feature is in BETA. Reach out to your account manager for more information. 0. Prerequisites You must update to Prebid.js version 1.17.0 or later to access the Sortable adapter. If you are not planning to update to this version, please sp...
  6. Sortable’s Guide for Preventing Invalid Traffic

    Invalid traffic (IVT) refers to traffic that artificially inflates your impressions or clicks through malicious or accidental means. Sources of IVT can include bot traffic, incentivized clicks, accidental clicks, or click farms. Increasingly, demand...
  7. IAB Vendor IDs

    This is a list of all vendors that Sortable currently works with. If you are using a custom CMP, you need to add a subset of these IDs, corresponding with the partners you have enabled on your site. The complete, up-to-date vendor list is published...
  8. Page Segment Tracking

    What is a page segment? A page segment is the name given to a value that you (as a publisher) assign to divide ad revenue by customized buckets. This is generally used to measure the impact of layout changes in an A/B type test.  Why would yo...
  9. Lazy Loading – Sortable for Small Business

    Lazy loading is one more way for publishers to optimize their websites. Rather than immediately loading all ads on a page when it's opened, a publisher can build triggers into the code that prevent ads from loading until a certain condition is met (for example, when a user scrolls to a specific part of the page).
  10. GDPR Webinar

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