Updated Articles

  1. Product Release Notes – June 7, 2021 New

    We have some juicy updates for the month of June. We have:  Google MCM migration for publishers using Sortable Ad Server In-Stream Video Support now in Beta Google MCM Migration for publishers using Sortable Ad Server Google will soon beg...
  2. CWV – What is Largest Contentful Paint (LCP)?

    Largest Contentful Paint (LCP) is one of Google's Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to  Web.dev . How is LCP measured? L...
  3. CWV – What is First Input Delay (FID)?

    First Delay Input (FID) is one of Google's Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev . It helps quantify a user’s perception of a responsive or unresponsive page...
  4. Product Release Notes – May 6, 2021

    We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report Enabling PubCommon ID Supporting Prebid User IDs with Sortable S2S New Core Web Vitals report Last year, Google announced that page experien...
  5. Page segment tracking

    What is a page segment? A page segment is the name given to a value that you (as a publisher) assign to divide ad revenue by customized buckets. This is generally used to measure the impact of layout changes in an A/B type test.  Why would yo...
  6. What happens when you use multiple GAM accounts on one page?

    Sortable does not currently support any implementation of our product with multiple different Google Ad Manager (GAM) accounts being used on a single page. While theoretically possible, if the code is not written to use both GAMs in tandem, attempti...
  7. Programmatic direct: PMPs, preferred deals, and guaranteed deals

    Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
  8. How to preview a line item creative and create a preview link

    It can be helpful to preview how an ad creative will look once it is served on your website, or to be able to provide a link to a client or other team members to review and approve. This article will walk you through the steps needed to preview a li...
  9. Tax form requests

    Tax form request information for our US customers.
  10. What is robots.txt?

    What is robots.txt? The Robots Exclusion Standard (robots.txt) is a protocol used by websites to control web crawlers or robots access to their domain. It is essentially a whitelist/blacklist that allows publishers to identify known web crawlers ...