Updated Articles

  1. Google Ad Manager vs. Google Ad Manager 360

    GAM vs GAM 360 Google offers two (2) Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is offered at no additional charge and is aimed at smaller publishers. Google Ad Manager 360 (GAM 360),...
  2. Sortable for Prebid – Adapter integration guide

    Sortable for Prebid – How to set up your Sortable account and ad server, configure the adapter, and set a Sortable tagId for each ad unit. We also go over Frequently Asked Questions
  3. Sortable for Prebid – Prebid adapter

    This article describes the Sortable for Prebid product and its features.
  4. ANALYZable – Introduction

    ANALYZable gives you the power to create and generate reports with your data. Learn what is working and uncover opportunities to improve and grow your revenue. Complete with data visualizations and new dimensions, you get the tools to do deeper analysis than ever before.
  5. Introducing the Ad Quality Report

    Ad Quality report in Sortable's ANALYZable provides you with insights about the impressions that are being blocked by Confiant, Sortable's ad quality partner.
  6. Ad Quality for Header Bidding

    At Sortable, ad quality is very important to us because it's important to you. We've gathered the following questions to make it easier for you to get control over the ad content displayed on your site. This article only applies ad quality i...
  7. Product Release Notes – June 7, 2021

    We have some juicy updates for the month of June. We have:  Google MCM migration for publishers using Sortable Ad Server In-Stream Video Support now in Beta Google MCM Migration for publishers using Sortable Ad Server Google will soon beg...
  8. CWV – What is Largest Contentful Paint (LCP)?

    Largest Contentful Paint (LCP) is one of Google's Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to  Web.dev . How is LCP measured? L...
  9. CWV – What is First Input Delay (FID)?

    First Delay Input (FID) is one of Google's Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev . It helps quantify a user’s perception of a responsive or unresponsive page...
  10. Product Release Notes – May 6, 2021

    We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report Enabling PubCommon ID Supporting Prebid User IDs with Sortable S2S New Core Web Vitals report Last year, Google announced that page experien...