Updated Articles

  1. Tracking performance of refreshed inventory

    With the launch of Sortable managed refresh, it is important to be able to track performance of refreshed inventory. This article highlights two new dimensions in analyz able that allow you to view this information.  Log into https://ana...
  2. Managed Refresh – Setting up your AdX declarations

    For managed refresh, AdX policy requires that you declare any inventory that refreshes. Create the key-values to be used for refresh declarations Log in to your GAM account. Select Inventory . Select Key-values . Select New Key-value . Ent...
  3. What is viewable managed refresh?

    Also referred to as ad refresh, managed refresh is a tool that publishers can use to gain additional viewable impressions — increasing impression volume, viewability, and potentially, revenue. Essentially, ads refresh after a user has spent a ...
  4. Invalid Traffic

    What is Invalid Traffic (IVT)?  According to Google, Invalid Traffic (IVT) is any activity (clicks and impressions) that doesn't come from a real user with genuine interest. Examples of IVT include automated tools, robots, or other softw...
  5. Sortable’s guide for preventing invalid traffic (IVT)

    Invalid traffic (IVT) refers to traffic that artificially inflates your impressions or clicks through malicious or accidental means. Sources of IVT can include bot traffic, incentivized clicks, accidental clicks, or click farms. Increasingly, demand...
  6. Ad Quality for Header Bidding

    At Sortable, ad quality is very important to us because it's important to you. We've gathered the following questions to make it easier for you to get control over the ad content displayed on your site. This article only applies ad quality i...
  7. What should you do when you see an ad quality issue?

    If you see a content- or technology-related issue, contact your account manager or send us an email at success@sortable.com with as much of the following information as possible: Description of the issue, including frequency Screenshot of th...
  8. Insecure or mixed content and ads – FAQ

    What is insecure or mixed content? Insecure content is any content request loaded in a browser over the insecure HTTP protocol. If your webpage is secure (loaded over HTTPS), but contains scripts, styles, images, or other linked content that are in...
  9. Can Sortable block the ads with the white clouds? – FAQ

    What is the white clouds ad that is serving on my site? The ad featuring a blue sky and white clouds that you see serving on your site is not an ad creative. This is the default passback image that appears when DoubleVerify, an ad verification tech...
  10. Your Site's Privacy Policy

    As per our Supply Policies , Sortable and the partners we work with require every website to have a privacy policy with key information included.  Where should the Privacy Policy be linked? Your website's privacy policy should be linked ...